How do engagements begin?

Every project starts with a 90-minute audit session and a shared Miro board outlining goals, constraints, and existing assets. Within five business days you receive a scope, cadence plan, and investment range.

Do you only work with large teams?

We partner with boutique funds, founder-led brands, and growth-stage companies, as long as there is executive sponsorship and access to decision makers. Lean teams appreciate our modular workflows and async updates.

What tools do you build on?

Design delivery happens in Figma and Cinema 4D when motion is required. Development runs on Next.js, Tailwind, and headless CMS platforms such as Sanity or Contentful. We adapt to your security protocols where needed.

Can you collaborate with internal departments?

Yes. We often embed with IR, product, or comms teams to align workflows and handoff. Shared milestone dashboards keep finance, legal, and leadership informed without adding meetings.

What does support look like after launch?

We schedule a 30-day and 90-day optimization session, refresh documentation, and keep a prioritized backlog for enhancements. Retainer clients receive ongoing testing, analytics reviews, and creative direction.

Nairobi Studio / Since 2016

Novus Consult / Minimal Systems

One-of-a-kind minimalist identities for capital-backed brands.

We architect quiet, confident brand systems that move as fast as your portfolio. From naming to launch rituals, every decision is rooted in data, discretion, and modern craft.

Book an audit View toolkit

Novus Consult leadership team discussing a client mandate.

Inside the Studio

Leadership workshop, Westlands HQ

Signature Services

Full-service brand and growth support.

From identity to campaigns and execution support, our service stack is built to cover strategy, visibility, and delivery without fragmenting your team across multiple vendors.

Service Desk

Services Catalogue

Brand Identity

Foundational identity systems tailored for early-stage and scaling ventures.

- Logos and identity marks
- Color palette development
- Typography and style direction
- Moodboards and visual grids
- Taglines and brand naming
- Merchandise and website direction
- Website design and development

Personal Branding

Strategic executive positioning for founders, CEOs, and leadership teams.

- Founder narrative positioning
- Public profile polishing
- Thought-leadership direction

PR and Media Support

External visibility support through vetted production and media partners.

- Videographer sourcing + direction
- PR firm coordination
- Campaign coverage planning

Research and Campaigns

Insight-led planning that informs launch strategy and traditional activations.

- Market research
- Launch campaign planning
- Billboard and traditional media rollout

Digital Marketing

Always-on content and channel operations designed to compound over time.

- Social media management
- Copywriting
- Content calendar
- Content direction

Brand-First App Development

Mobile products where brand experience leads product decisions from discovery to release.

- App concept and product scoping
- UX flows + interface design
- Design systems for iOS and Android
- Frontend and backend development
- QA, launch support, and iteration roadmap

Operational Support

- Events planning and management

- Corporate gift hampers and occasion planning

- Influencer marketing partnerships

- Brochure and print collateral production

- Outsourced printing vendor coordination

Method

How we execute each service.

Each service line is revealed one at a time so teams can absorb the method clearly before moving to the next track.

Brand Identity

Cadence: 3 to 6 weeks

1/6

1. Discovery interviews and market review to define your brand thesis.
2. Positioning routes, naming explorations, and messaging hierarchy.
3. Visual system build: logo, palette, typography, grids, and brand assets.
4. Guidelines, launch toolkit, and rollout support across web and print.

Auto-cycle runs every 14 seconds to allow reading time on each method.

Identity Systems

Brand Identity

Team Lens

A restrained team model for high-stakes brands.

Specialist pods, one accountable lead, and disciplined review cycles keep each mandate clear from strategy through delivery.

Operating Philosophy

Simplicity. Precision. End-to-end ownership.

Clarity Over Noise

We remove what is not essential so the message and interface feel immediate.

Craft As Standard

Typography, spacing, motion, and narrative are refined until they feel inevitable.

Integrated Systems

Strategy, design, content, and development move in one decision loop.

Human Utility

Elegant output must still be practical, fast, and measurable for leadership teams.

Service Ownership

One lead pod per mandate

Identity Pod

Brand foundations and executive positioning for high-trust market perception.

Brand Identity / Personal Branding

Narrative + Media Pod

Story architecture, campaign strategy, and partner-led media execution.

PR and Media Support / Research and Campaigns

Growth Pod

Channel operations, editorial rhythm, and performance-led iteration cycles.

Digital Marketing

Product Pod

Brand-first app products from UX blueprint to engineering and launch support.

Brand-First App Development

Industries

Sectors we support end-to-end.

We operate across industries where trust, speed, and execution quality directly shape growth outcomes.

Technology

SaaS and AI Products

Positioning fast-moving products with clear narratives, frictionless UX, and launch-ready systems.

Brand identity + messaging

Product UX/UI direction

Launch campaigns + digital marketing

Property

Real Estate and Property

Building trust-heavy brands for developers, agencies, and investment-backed property portfolios.

Identity systems + collateral

PR and media support

Campaigns for sales and leasing cycles

Finance

Financial and Investment Firms

Translating complex financial stories into credible brand systems and executive communications.

Executive personal branding

Investor-facing digital presence

Research-led campaign strategy

Consumer

Hospitality and Lifestyle

Shaping premium guest-facing brands across hotel, wellness, and experience-led businesses.

Brand world + visual direction

Content and social media systems

Partnership campaigns + influencer strategy

B2B

Professional and Corporate Services

Modernizing conservative sectors with disciplined identity, narrative, and delivery frameworks.

Corporate identity refresh

Thought leadership positioning

Website design and development

Commerce

Retail and E-commerce

Designing conversion-aware brands and campaigns that stay premium while driving growth.

Brand naming + packaging direction

Content operations + paid support

Brand-first app and web experiences

Delivery Toolkit

Execution assets your team can run with.

Every engagement ships with structured outputs, not just direction, so internal teams can execute consistently after handoff.

Built for continuity across brand, product, and growth teams.

Identity Foundation

Trademark-ready assets that create immediate brand recognition.

Logo suite + symbol grid

Typographic pairings + responsive scales

Digital Experience

Performance-minded digital systems for web and product touchpoints.

Next.js + CMS architecture

UI patterns with clear conversion paths

Campaign Enablement

Content and motion assets designed for consistent cross-channel publishing.

Launch narratives + campaign templates

Video + motion direction kits

Governance Layer

Operational handoff so internal teams can run the brand confidently.

Governance playbook

Enablement workshops + QA checkpoints

FAQ

Operational details, clearly framed.

Scope, tools, collaboration model, and post-launch support, answered in one place for faster decision making.

Studio Contact

Minimalism with measurable impact.

Based in Nairobi's Westlands (Kenrill Towers), we partner with teams across continents. Share the brief, timeline, and stakeholders. We'll return with scope clarity and next steps within two business days.

Start the conversation

ops@novusconsult.com

Studio line

0720 000 200

Offices

Nairobi, Westlands - Kenrill Towers

Response Window

Within 2 business days

Engagement Model

Audit sprint, project scope, or ongoing retainer.