Private Markets
Arbor Equity
Brand + digital refresh positioning a growth equity firm for global Series C mandates.
+38% investor enquiries
2.1s median load time
Novus Consult / Minimal Systems
One-of-a-kind minimalist identities for capital-backed brands.
We architect quiet, confident brand systems that move as fast as your portfolio. From naming to launch rituals, every decision is rooted in data, discretion, and modern craft.
Mandates launched
87
Brand + product programs since 2016
Engagement lift
+34%
Average uplift 90 days post-launch
Retention
92%
Clients on annual retainers
Markets served
14
Kenya, EA and UAE
Signature Services
Minimal, never generic.
Three bespoke engagement models keep the studio nimble while giving you exactly what the mandate requires—no more, no less.
Identity Systems
Trademark-ready mark, type, palette, and guardrails engineered to flex from stationery to investor films.
- —Positioning sprint + tone bible
- —Logo + typographic suite
- —Usage book, grids, and asset handoff
Digital Flagship
Next.js experience built for speed, story, and conversions. Modular CMS blocks give lean teams control.
- —Journeys + UX flows
- —Design systems + proto dev
- —Analytics-ready build + QA
Advisory Retainer
Fractional creative + strategy desk for launches, capital raises, and product drops.
- —Quarterly roadmapping
- —Campaign + motion direction
- —Executive enablement + governance
Method
A disciplined, highly visual process.
Every phase has a cadence, artifact, and decision gate so leadership stays aligned and momentum never slips.
01 Decode
Leadership interviews, investor data, and category audit to define the thesis.
02 Design
Minimal creative territories, typographic rigs, and prototyping in-real context.
03 Deploy
Product-ready builds, asset libraries, and enablement rituals with your team.
04 Drive
Measurement, optimization, and coaching to keep the system precise post-launch.
Selected Work
Proof in the restraint.
Quiet visuals, measurable lift. A glimpse into recently launched programmes.
Wellness Hospitality
Solace Atelier
Minimal identity and content system spanning physical retail, eCom, and editorial collaborations.
42% higher DTC AOV
3 new franchise partners
Fintech
Northwind Index
Product narrative, data visual language, and launch kit for an AI-powered investment platform.
6 week sprint
Launch coverage in 5 publications
Programmes
Choose the pace that matches your mandate.
Fixed scopes with transparent pricing ranges. Custom retainers available for multi-brand portfolios.
Discovery Sprint
From $14K
4 weeks
Ventures and funds that need a minimal-yet-complete baseline fast.
- • Strategy workshop
- • Identity mood + starter kit
- • Launch-ready messaging stack
Identity Programme
From $36K
10 weeks
Established firms refreshing every touchpoint with rigor and restraint.
- • Research + audits
- • Full logo + type suite
- • Guidelines, templates, and motion spec
Continuum Retainer
From $6.5K / mo
Minimum 6 months
Teams that want an embedded creative/strategy partner without agency overhead.
- • Monthly roadmap + OKRs
- • Advisory office hours
- • Production oversight + QA
Deliverable Stack
Everything you need to launch beautifully.
Trademark-ready logo suite + symbol grid
Typographic pairings with responsive scales
Color systems calibrated for print, UI, and motion
Next.js + CMS build with performance budget
Video + motion templates for launches
Governance playbook and enablement workshops
Partners
Trusted by decisive teams.
“Novus translated a complex capital story into a quiet confidence our investors immediately felt. Every pixel and paragraph was intentional.”
Isabella Tran — COO, Hinterland Capital
“The team works like an in-house partner. Weekly standups, shared dashboards, and zero fluff—just clarity and performance.”
Marcus Deleón — Founder, Vetta Labs
FAQ
Details, handled.
Studio Contact
Minimalism with measurable impact.
Based in Nairobi’s Westlands (Kenrill Towers), we partner with teams across continents. Tell us about the brief, the deadline, and the stakeholders. We’ll respond within two business days with availability and next steps.
Start the conversation